Advertisments

Advertisments are everywhere and they have a huge influence on what we buy. All adverts target a specific audience, thererfore the style and the choice of media will be different if the product is for teenagers or for business people.
The most effective way of advertisung is television watching by millions of viewers. TV commercials are very expensive, so they must be interesting so that viewers don`t change channels.
Humour is one of the way to draw attention.Adverts often use catchy slogans, songs or tunes which are easy to remember.
Another common technique is to use a celebrity to promote a product.People who watch this kind of advertising, buy the product to be satisfied. They have for instance the same shoes as the superstar.
Timing is also important for targeting the rigt audience. For instance, the commercial with David Beckham will be more effective if it is shown during a football match than during a history documentary.
Magazines are full of adverts, too.They have to be eyecatching and one of the techniques to do this is making them puzzling so that people look them closely.
Another way to attract attention is showing shocking images which Benneton succesfully does. These ads don`t tell us about the product but they draw attention to the brand name and associate it with serious issues. As a result, people buy these products thinking that they are helping deal eith the problems raised in the adverts.

Bez bicia przyznaję, że pomógł mi ForMat