Company profile

SONY ELECTRONICS
In 1960, with a capital investment of $500,000, Sony established its first major overseas operation in the U.S. Housed in a small New York City warehouse and employing six people, this seedling operation soon took root and grew into one of the most dynamic and largest of Sony's worldwide operations.

In 2001, North America made up about one-third of Sony's worldwide operations, and Sony Electronics Inc. in North America represents the largest single geographical operation of the corporation with nearly $11 billion in sales. Sony Electronics employs 20,000 people in North America. Operations include manufacturing and engineering, design, sales, marketing, distribution, systems integration and customer service of electronics and recording media products for the consumer, broadcast, commercial and institutional market segments.

For more than 40 years, North America has had a love affair with the Sony brand. During that time, Sony has created numerous products and technologies that have helped make consumers' lives easier, more enjoyable and more productive. At the same time, the company has earned a solid reputation for quality, reliability, innovation and stylish design. In fact for the fourth year in a row, a 2003 Harris Poll identified Sony as the number one brand in America, ahead of Kraft, Dell, General Motors, and Microsoft.