"Stetson Country"

Is work too frustrating for you? Do you feel the need to get away? Of course you do! One of the many hidden messages in advertising is the need to escape the daily events in our lives. Whether it be work, home,or school, we are still thriving for a vacation. One of the many advertisements that stresses this point is "Stetson Country" cologne. This cologne is symbolic to the everyday working man. It is telling him to break out of his shell and be the country boy he once was. Advertisements like this try to persuade consumers by making them feel refreshed, and want them to "forget the demands" of their lives. The "Stetson Country" ads want consumers to feel as though they have to have this cologne in order to be free, masculine, and prominent.

The ad contains such words as: "escape the noise",and "experience the freedom". Those words just make you want to take a trip to the countryside or swim under a waterfall. The picture in the ad shows a young man in his late twenties wading in a clear, blue lake. He's gazing into the sky as he softly feels the refreshing water on his fingertips.The green evergreen trees and fluffy white clouds in the picture can almost whisk you away. Another phrase on the ad says "wear it and you're there". Doesn't that sound so lovely? To think that if you sprayed a cologne that you could be in that lake, enjoying nature with the young man in the picture. In the background of the picture it shows skyscrapers, but they are not in color. However, the man in the picture is in color. This represents how "free" he really is. Another hidden message in this ad is that if one wears this product, they will be more masculine.

The ad says something manly, which would make men want to buy the product. The man in the picture is healthy and very muscular, which also tells the consumers that this product can make them masculine. He is also very young, and many people thrive on youth. There's always a product that will make one look younger, and that's what people want. "The obvious target audience is men from ages 25-45," says Paul Tutschek. Paul is a hard working man himself and claims that this ad appeals to him. "The man is very attractive, and gives people the interpretation that if they wear this cologne, they can be too." Advertising companies know that beauty appeals to everyone, so they will make their ad revolve around things that people want. Not only is the man attractive, but he is by himself. This advertisement may also focus on the need for prominence.

The man is alone in the countryside. What does this tell consumers? It says,"Be different", or "stand out from the rest of the world," says Paul. People today want to stand out from their fellow friends. They want to be different and be noticed. What better way to stress